INFINITI is a proud sponsor of the 2022 People’s Choice Awards, building on the brand's 'Infinitely You' ad campaign
INFINITI USA today announced they are a supporting partner of this year's 2022 People's Choice Awards taking place on December 6, 2022, at 9:00 PM EST at the Barker Hangar in Santa Monica, California.
With its recently launched ad campaign, 'Infinitely You', INFINITI is encouraging fans tuning in to the party of the year to be their authentic selves through custom creative spots, social activations, and more with the help of TV personality & host Karamo.
Karamo, who is the first openly gay black man cast on a reality TV show and the host of NBCUniversal's newest syndicated daytime talk show, demonstrates the power behind being your authentic self. "Karamo's purpose, career, and strong sense of self resonates perfectly with INFINITI's recent 'Infinitely You' Ad campaign, which honors the greatest luxury of all, 'just being you'', says Shelley Pratt, Director, Marketing Communications and Media, 'Karamo epitomizes INFINITI'S campaign message of celebrating yourself. We are proud to have Karamo represent INFINITI during this year's People's Choice Awards on NBC and E! to represent INFINITI during this year's program."
INFINITI's partnership with People's Choice Awards includes the INFINITI QX60 present on the purple carpet and custom in-show content specifically scripted and produced to expand on the new 'Infinitely You' ad campaign which reinforces the brand's commitment to providing its owners a place to experience some of life's most intimate and honest moments. By continuing to engage its core customer in an emotional and human way INFINITI is excited to connect with the younger generation and continue to future proof the brand for millennial consumers.
"NBC's People's Choice Awards is undoubtedly fueled by our fans and celebrates the year's most iconic pop culture moments including the most jaw-dropping Live from E! Red Carpet appearances," said Jamie Cutburth, Senior Vice President, One Platform Creative & Development, Advertising & Partnerships, NBCUniversal. "And with our marketing partners, we've created a variety of engaging integrations to ensure we've elevated this year's fan-fueled event. With partners like INFINITI, we're bringing our audiences custom content experiences allowing them to enjoy the celebration, while at the same time empowering them to be their most authentic selves. We're excited for everyone to see the party of the year come to life!"
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