INFINITI, drawing from its Japanese heritage and dramatic designs, is releasing a collection of INFINITI "Carigami" models. As people around the world are encouraged to stay home in an effort to contain the spread of COVID-19, INFINITI customers, fans and families are encouraged to discover their artistic sides, as part of the Park It For Now (#ParkitforNow) campaign.
"In this unprecedented time where citizens of the world are doing their part to fight COVID-19 by staying at home, we wanted to develop something that will help ease the boredom, while having a bit of fun" said Phil York, General Manager of INFINITI Global Brand and Marketing. He continued, "Our hope is that lovers of cars and crafts alike, will enjoy Carigami."
With a printer at home, some paper, a craft knife and glue, users can simply print the templates and assemble their own version of the popular vehicles.
The team who created the project embraced the playful spirit of the concept when producing content, including capturing a scaled-down "at home reveal" of the vehicles on a record turntable (in place of the typical design revolve). The aim is to inspire users who are seeking for a creative outlet as they practice social distancing at home.
Starting with the Q50, the QX80 and the FX Carigami model templates will be progressively available to download via www.infiniti.com/headlines/carigami. Users are encouraged to upload images of their efforts to social media with the hashtags #ParkitforNow #Carigami.
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